The company says that Snapdragon 200-tier chips will be called Qualcomm Mobile. The company also stressed that it will start labeling processor to "platforms. Qualcomm has announced that it will restructure its product offering, and one of the first major changes is for the Qualcomm Snapdragon branding.The chip set maker further reveals that only premium mobile platforms will retain the Snapdragon branding. "Our belief is that bringing the 200-level mobile platforms under the new Qualcomm Mobile brand will help differentiate entry-level and high-volume solutions from our flagship and high-end Snapdragon premium mobile.
company also revealed plans to start labeling processors as 'platforms' and adds that the "platform" word will be used to describe the combined user experience including camera, connectivity, battery life, security, and immersion.Snapdragon is more than a single component, a piece of silicon, or what many would misinterpret as the CPU; it's an anthology of technology, comprising hardware, software, and services that are not fully captured in a word like "processor." That is why Qualcomm Technologies is refining our terminology by referring to Snapdragon as a "platform" instead of a processor," the company explains in announcement post.
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